In the past Osram used to apply 2D LED chips within its product, but now plans to increasingly apply lately developed 3D LED chips.
 
The new 3D LED chip is based on InGaN/GaN Microrod technology and is designed to have an increased light emission and luminance. According to Osram, the brightness of white LEDs can be increased by as much as 20% with the new 3D LED technology under a current of 350mA.
    
Osram assumes that an increased luminous efficacy of 100-180 Lumen per Watt will be a key trend in the LED industry in the year 2015. This trend will be accompanied by an increasing market demand for LED lighting with competitive price-performance-ration. Osram believes firmly that its new 3D technology is able to accomplish these demands.
 
As Osram has further announced, its optical designs, LED chip designs, phosphor powder and reflectors are simultaneously being developed to meet the demand of LED lighting under different applications and furthermore expects increased CRI levels of up to Ra >90 to become another market trend. gm.